Today's marketing landscape is both challenging and dynamic. How you reach and communicate to your customers now involves multiple platforms across multiple channels via multiple media….TV, posters, direct mail, email, online banners, instant messaging, social media, viral, apps…the list goes on.
But the real challenge is not about deciding which channel or person or segment to target…but how to manage your customers in this ever-changing landscape.
Datalytics is the UK's leading customer management and insight specialist.
We work with our clients across the entire customer journey to deliver real value and return on investment:
- Acquisition – acquire customers with the best potential
- Insight – understand customers and how they behave
- Retention – develop and retain the most profitable customers
- Forecast – predict and forecast future behaviour and revenue
- Measure – measure customer performance and value across all platforms
The data planning team at Datalytics really knows its stuff and helped make our global campaign a reality. Faced with lots of possible issues and hurdles around identifying and sourcing the best targeting data from over 20 different countries the guys at Datalytics made it look simple. We were really impressed with their knowledge of the global data market and totally trusted the recommendations they made – the results of the campaign backed this up. When we need help with campaign targeting or analysis, we only ever work with Datalytics.
Datalytics has been The Royal Star and Garter Homes insight partner for a number of years, providing a blend of analytical and consultancy based support. The donor segmentation which they developed now sits at the heart of our organization and has enabled us to develop a clear CRM strategy. The team at Datalytics has demonstrated a strong understanding of the challenges faced by our organization and the charity market as a whole, and has become a true extension of the team.
I have worked with Datalytics for a number of years in a few different roles. They have always partnered brilliantly with us and are considered to be part of our wider team – they just jump into the mix when working on projects, big or small. We totally trust their judgement and their analytics capability… and they are totally flexible regarding the way they work, often helping out at really short notice. And in terms of culture, they're nice people who are great fun to work with.
Tourism Ireland works closely with Datalytics to provide us a range of expertise on data and insight. They have helped us understand the real value of data within our organisation and worked closely with our key stakeholders to develop a clear understanding of the strategic importance of customer information. We've been really impressed with their ability to provide both practical data-driven solutions and expert advice.
Having worked with the Datalytics team on segmentation and profiling projects in previous roles, they were the obvious choice to contact for a new challenge. Always very thorough and efficient, Datalytics have a way of delivering detailed and clear information in a format that is easy to translate to non data minds. At the same time adding additional value by thinking outside the brief.
Datalytics' ability at bridging analytics with a commercial focus was a key factor in appointing them as our data insight partner. The team demonstrates an ability to understand the business objectives at a macro level whilst carrying out complex analysis to deliver effective insight across many different areas of the organisation. Datalytics also have the flexibility to increase the account team at relatively short notice to help us deliver through busy periods. We view Datalytics as an extension of our Data team.
We have worked with Datalytics for several years and on various projects and they have always taken the time to understand our business needs and our consumers. The work we have done with them fundamentally underpins our retention strategy and, along the way, has given us key insights on which to build our business. They also happen to be a pleasure to work with.
Datalytics provided us with a segmentation solution which is now helping us to provide services targeted specifically to meet the needs of particular customer groups. This is helping us to maximise our social impact. Their imagination, knowledge and professionalism has enabled us to make a real leap forward in how we think strategically about who our customers are and what services we can best provide to them.
The team at Datalytics was quick to understand our business issues and set about developing an effective solution straight away. As well as improving our overall quote to sale conversion rates, Datalytics were able to provide additional insights into how our customers behave. We continue to work closely with the Datalytics team on a number of projects across different business disciplines