Founded in 2003 by Alan Tomlinson, Stuart Hopwood and Stuart Broughton with little more than an abacus, scientific calculator and a bucket load of passion, Datalytics is now one of the leading lights in customer management, having won numerous awards for recognition of its innovation and excellence in this area.

Datalytics helps companies gain a greater understanding of their customers and turn that understanding into actionable insight.

We believe that without knowledge and insight, making critical business decisions is, at best, simply guesswork.

Our aim is to use true customer insight to drive every marketing decision a company makes.

At Datalytics, we work in close partnership with our clients to solve business-critical issues and help manage customers through the entire customer journey.

• How can you change your customer marketing strategy to reflect changing customer needs?
• How can you improve your customer retention rates?
• How much will your customers be worth in five years' time?
• Where exactly in the customer journey are your customers being lost?
• Who are your most profitable customers and how can you recruit more?
• How can data be used to drive your web strategy?

To answer these, and other 'big' questions you need data. And finding the 'big' answers – in a way that everyone can understand – is what Datalytics is all about.

Read about how we've helped some of our clients…