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The client: Aston Martin

Luxury car manufacturer looking to increase global sales of new car model via direct media.

The objective: To develop a global cold email campaign covering 36 countries and to provide rationale and advice about which markets are the most receptive to cold email campaigns.

The solution: Data was sourced at local market level using individual country data specialists, where appropriate. Projected results information was also provided based on Datalytics' experience of previous campaigns and markets being targeted. We negotiated prices for each country based on the required CPA for the campaign and handled all liaisons with markets regarding the supply and testing of email creatives prior to broadcast.

To find out more, just contact us…

 

'The data planning team at Datalytics really know their stuff and helped make this global campaign a reality. Faced with lots of possible issues and hurdles around identifying and sourcing the best targeting data from over 20 different countries, the guys at Datalytics made it look simple! We were really impressed with their knowledge of the global data market and totally trusted the recommendations they made - the results of the campaign backed this up. When we need help with campaign targeting or analysis, we only ever work with Datalytics'

Head of Data, JJ Marketing