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Datalytics have a team of experienced marketing analysts who specialise in understanding and delivering business objectives through database analytics. Taking the pain out of data and delivering insight in a marketers language is our speciality.
As a joint venture with Alchemetrics we have the capacity for handling large datasets in a safe environment. Alternatively, some of our clients require our analysts to work on-site at their premises.
As an independent company we have worked with most of the lifestyle datasets in the marketplace and are adept at handling transactional data across a number of markets, including telecommunications, travel, publishing, automotive and financial services.
Our list of analytical services includes:
- Predictive modeling
- Campaign measurement & ROI
- Customer value analysis
- Customer profiling & mapping
- Analytical training & coaching
- Interactive TV campaign analysis
- Competitor analysis
- Channel analysis
- Churn analysis
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- Segmentation
- Customer LTV
- Cross-sell/Up-sell analysis
- Customer loyalty
- Geographical analysis
- Door-to-door targeting
- Descriptive modelling
- RFM & RFV modelling
- Reporting
- Data audits
- Data mining
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