Press release (13/09/2006): Travelodge selects Datalytics to undertake customer segmentation
Travelodge, the UK's first budget hotel brand has enlisted the services of insight specialist Datalytics, to build a value customer segmentation of its existing customer base.
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Press release (12/09/2006): Emap appoints Datalytics to deliver subscriber segmentation
Emap Consumer Media (ECM), one of Emap Plc’s four operating divisions has appointed database marketing specialist Datalytics to conduct a segmentation and profiling exercise against its subscriber base of both existing and new customers.
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Press release (19/04/2006): The Royal Marsden Cancer Campaign appoints Datalytics to undertake supporter segmentation
Database marketing specialist Datalytics has been appointed by The Royal Marsden Cancer Campaign to build a supporter segmentation solution which will enable the charity to communicate more effectively with its supporters.
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The Telegraph Group Ltd
Datalytics were commissioned as an independent consultancy to advise The Telegraph Group Ltd (TGL) on the suitability and deployment of propensity modeling for Direct Marketing.
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O2 - Direct marketing review
Datalytics were assigned to manage and deliver a detailed review of the direct marketing activity of O2. The review looked specifically at the Return on Investment (ROI) of the campaigns run throughout 2003 and quarter 1 of 2004 and at the response by sector and customer segment.
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Data integrity
All data sets will have variables that are missing or poorly populated. Where these are significant for targeting or profiling, the only solution is to use models to fill the gaps. But just how good are modelling routines? And should they be applied once or only dynamically as required?
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Lifestyle data - commercial lifestyle databases
Data owners are using new models to substitute missing variables and records. How credible and reliable are these models? And does a modelled record have the same value and uplift as a directly acquired one?
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Press release (22/09/2004): EMAP hits a hole in one with Datalytics
emap Active, one of the UK’s leading media companies, has appointed database marketing consultants Datalytics to enhance its consumer database and improve the effectiveness of its successful and long running 2-FORE!-1 discount golf green fee scheme, celebrating it’s 10th year in 2004.
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Press release (03/11/2003): Ex-Claritas directors launch Datalytics
This week sees the launch of Datalytics, an independent data solutions provider headed up by Stuart Hopwood, Alan Tomlinson and Stuart Broughton, former directors of Claritas, one of the leading providers of lifestyle data.
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